Most Chicagoans are familiar and comfortable buying their custom dress shirts from a store front tailor in the Loop, Old Town, River North, etc... What you're paying for more so than anything else is the cost ($$$) of simply visiting these exclusive locations. Deo Veritas provides the same level of service, quality, at a significantly more competitive price. The savings associated with ordering custom made dress shirts online is 40 - 60% less than a comparable dress shirt from a traditional store front tailor. Advances in both web technology and supply chain allow users to design a customized shirt online that they can receive in a timely manner (typically 21 - 24 days). As a Chicago based company, you can almost always get a hold off one of our customer service agents (via phone, email, or IM) with any questions pertaining to the process or our products.